The things youre describing dont always happen, right? In podcasting, it is fundamentally different. Fly on the Wall with Dana Carvey and David Spade, Inside Conan: An Important Hollywood Podcast, Charlie Day, Glenn Howerton, Rob McElhenney. See omnystudio.com/listener for privacy information. That was my next question there. Yeah, youre right. Youve had a lot of different kinds of careers; youve had to make structure decisions, you have to make video decisions. I struggle to see something broken with this. We spun it out as its own company, Stuff Media, and very shortly thereafter we realized we needed two or three things to grow a lot faster and get a lot bigger. We're the Film Fanatics. Go follow Decoder on TikTok, its great. The first episode of season 4 has dropped on the iHeartMedia Big Money Players network. Police in Montgomery County, Maryland seized over 2,000 fentanyl pills during and after a traffic stop, the agency announced Friday. There are these formats that hit, the things you lead with, but then there is an enormous long tail of stuff. I think they know the effect, long-term, that you have when you stop marketing. Im building up to it. You just saw it happen. Do you convert people to Apple Podcast or to Spotify? Oddly, no. That definitely helps, so we jumped in. All I see is this constructiveness across these two segments. We have shows with video, like Stuff They Dont Want You to Know, and its awesome. Thats an insanely large but insanely accurate number. One San Diego legend joins another for the definitive interview with the San Diego Chicken. Its a great question, because isnt everything direct response at the end of the day? I only say this to you because thats how we do that sale. Because if youre launching new stuff, youve built the archive, you built the library. We have talked about a lot of your shows, and we have talked about all of the new things youre doing. Our partners at Work x Work. We ran a 30-second ad for The Ron Burgundy Podcast on broadcast radio every single hour in 160 markets. When you say direct response in the context of performance marketing, these are the words the ad agency invented to describe very simple concepts.