We use cookies to ensure that we give you the best experience on our website. This is your elevator pitch. Other modules you might find useful include the Implementability, Implementation, Derivative products, Engaging stakeholders and Consumer involvement modules. You may find the National Association of County & City Health Officials' ( NACCHO) fact sheet These cookies will be stored in your browser only with your consent. Grimshaw, J. M., R. E. Thomas, et al. An approach that provides specific information in order to deliver the right message to people, groups in different parts of the organization. If your guidelines seek to change the behaviours of the public, you may need to consider where your target audience sits along a process of behaviour change (PBC) spectrum (Piotrow et al, quoted in OSullivan et al, 2003, p8). Is the material appropriate for Aboriginal and Torres Strait Islander people, or CALD audiences? Target audiences for public health and environmental health guidelines can be very different to clinical practice guidelines and will often include local, state and federal government agencies, and the public. Schipper, K., M. Bakker, et al. Word of mouth - Wikipedia This should create 'pull' for your research i.e. What potential difficulties are there in communicating with your audiences? Penders, R. and M. Mallet (2016). Disseminating and implementing guidelines: article 13 in Integrating and coordinating efforts in COPD guideline development. Once used primarily by academic, government, and private research organizations, the Internet is now used by most businesses and schools, and is found in many households. (2013). Which is the first form of information dissemination? Have copyright and legal issues been addressed? Also important to think about the places, or channels, where your audience gets there information and disseminate there. It is your responsibility to disseminate any updates and important to inform people when the guideline is rescinded. As you can imagine, the impact of a project is strongly dependent on the communication and dissemination. For example, mass media broadcasts and other impersonal methods are often used to build awareness. Thus, it may be observed that the various types of information disseminated through networks and humans resemble different cases of malware and epidemic diffusion. Practical information covers employment opportunities, new products and the like. Depending on your resources, you may consider hiring media or communications experts to help you with the communication activities and a strategy to notify journalists if appropriate.

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