But sources said it has not had substantive conversations about a deal. And the PGA TOUR the worlds premier golf organisation is driving this revolution by putting their fans first. And what might the next 10 years have in store for golf fans? Analytical cookies are used to understand how visitors interact with the website. On Sunday, LIV completed its first-ever tournament on broadcast television, which meant that on Monday the first set of ratings concretely comparing LIVs TV product to the PGA Tours emerged into the world. Register for a free SBJ account to unlock one extra article per month. Upgrade your subscription to get all the news you need: Adding SBJ weekly content will give you the comprehensive view of sports business with: Adding SBJ daily content will give you the comprehensive view of sports business with: Tony Finau reacts to a putt on his way toward winning last months Rocket Mortgage Classic. Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. Its understandable why LIV keeps using these talking points. Cross platform engagements (digital, social and TV), Acrobat Top 16 Need-to-Know Audience Demographics | Know Your Audience The closest event to India for Lahiri was the CIMB Classic in Malaysia, which was disbanded in 2018 after being co-sanctioned between the PGA Tour and Asian Tour for eight years. The numbers also tell us that Nielsen's report which put LIV's average audience at 289,000 vs. the Tour's at 2.42 million is the most objective comparison of the two products we'll . Golf had her hooked . CBSs coverage of the PGA Tours Rocket Mortgage Classic on the same day averaged 2.5 million viewers. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Leaders Group. The hospitality industry is the highest-paying for golf professionals. data than referenced in the text. LIV Golf is forced to stream its events via YouTube, Facebook and its own website. 12% of PGA of America employees are Black or African American. Data management platform, audience segmentation, audience insights, real-time action. Combined with the networks dedicated pay-TV Golf Channel, viewership is up 24 per cent YoY, with the figures covering upto the Arnold Palmer Invitational, which wrapped up on 7th March. And just because other sports have now restarted, the momentum has hardly slowed. Golf Industry - Statistics & Facts - Statista - The Statistics Golf audiences in the US can rise by 40% when Tiger is in the field of a normal PGA Tour event.